What Makes a Successful Leader?

Updated: May 16, 2019


Business owners often look for leadership strategies to emulate and ensure their company’s growth and advancement. However, any effective business model will include several variables focusing on achieving success, brand recognition, and a lot of hard work. The end goal for many is to garner the approval and praise of their followers. When people perceive the true value of a product or company, they’re more likely to tell their friends about it.

However, having a business model in mind is not the same thing as having the skills and knowledge to lead a team into the future. Here are a few skills that will help promising leaders embody their true potential and grant success to the company along the way.


Core Confidence. This means believing in your plan, idea, or product. Assurance comes in many ways such as the confidence to not back down from a pitch or having the grit to go out and do what it takes to convince people to listen. Of equal importance, leaders also need to have confidence that the product or service will be able to improve life for others in some way.


Consistent Messaging. It is vital for leaders to use the same language when talking with employees, friends, and family members. This is true whether discussing the company’s Mission Statement or what the product/service does to effect change. If leaders use inconsistent language, it can breed confusion and distrust.


Flexibility. Nobody enjoys working for a boss who isn’t willing to listen to new ideas, consider changes, or contemplate other ways of doing things. True strength as a leader is found in being willing to work on all levels of the business, talk with all levels of employees and departments, and hear the problems or issues that might go on in each area. In reaction to each, a successful leader will take notes, consider all other aspects of the business, and put suggestions into a strategy for growth and improvement.


Kindness in all aspects. Employees value bosses who understand and acknowledge the worth of their work and efforts. This is as simple as knowing employees’ names, giving credit where it is due for great ideas, and helping to promote employees’ hard work and dedication. In addition, take note of small details and act on them right away such as writing notes of appreciation to each department or bestowing accolades on individuals when appropriate. Positive reinforcement has a HUGE effect on the company’s culture, employee morale, and the success of the business overall.


Trustworthiness. Company leadership must follow through on promises, raises, and bonuses to maintain employees’ trust. Maintaining customer trust is vital as well, which means businesses must take every step possible to safeguard their clients’ private information.


Some of the above may seem like known habits; however, while individuals start their companies with good intentions, it’s easy to lose track of these vital elements to success. Building a thriving business is challenging and can cause company leadership to slip up in their tone with employees, misunderstand clients, or fail to implement consistent gratitude. These all have a significant effect on the continued success of a company.

Although it can often feel like there aren’t enough hours in the day, employers need to find time to do these things. Creating habits of success today will reap invaluable rewards in the future.


Click here for a FREE Leadership Training Session!


Click here for a similar article on 3 steps on how to build a successful company.

0 views

© 2019 GBS             

Salt Lake City, Utah | Tel: 385.218.0924 | office@gerberbusinesssolutions.com